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So if they miss anything while viewing the show, that commentary keeps them hooked to it. The reason for adding this commentary was that children have a very short attention span. “In 2020, we did something different with the show and added a commentary to Tom and Jerry. So, to stay ahead of the curve, Cartoon Network gave a glocal twist to Tom and Jerry two years ago. Keeping pace with this evolution in the landscape, content creators and kids’ entertainment broadcasters are developing concepts, characters and themes that echo with local audiences while retaining their global appeal. Apart from this, even on our consumer products front, there are more than 1000 SKUs of Tom and Jerry consumer products in India across different categories.” And this evolution of Tom & Jerry with the time has actually kept the audience open throughout its history and that's how it maintains its popularity even today. Tom and Jerry, as characters, have seen so many setups we have seen a lot of episodes in the house that they stay in, but even beyond that - they have gone into space, they have gone into multiple outings. So over a period of years, Tom and Jerry has evolved to incorporate everything in our environment or whatever changes we have seen outside. This is where they come to have some enjoyment and fun. So what makes Tom and Jerry relevant today? Dutta said, “So, for kids, the shows that they see on television, are basically an escape from the real world. Dutta said that it is important to explore imaginary worlds that could also be a window to real-life examples, to stay relevant. Today, kids have plenty of choices when it comes to content consumption. It was released across 1,000 screens in English, Hindi, Tamil and Telugu. However, it outperformed at the box office, grossing nearly Rs 8 crore in terms of ticket sales, and was amongst the top-performing Hollywood family film/animation film in India in 2021. Last year, when the COVID cases plummeted and the theatres were open during the festive season, ‘Tom & Jerry: The Movie’ was released in India after a lot of contemplation.
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Even today, the 82-year-old duo Tom and Jerry connects with its viewers on an emotional level and reaches out to the inner child in us that lived in a happier universe. Jerry, a true trickster, delights in setting Tom up to bear the consequences of chaos caused by him, often with a wink at the audience to let them know they’re in on the joke too. We would watch it on repeat, even though we always knew that Jerry, the mouse, would get away with his shenanigans and fool Tom. This iconic cartoon show has managed to cut across age groups and language barriers. I would come back from my school, keep my bag aside and just sit glued to the television for another 30 minutes in my uniform. She only knew one language but language was never a problem when it came to this show. It was around 20 years ago that my grandmother, who was around 68-year-old then, and I would watch Cartoon Network’s The Tom and Jerry show together. As this iconic duo turns 82 today, we catch up with Cartoon Network's Abhishek Dutta to talk about its evolution in India, how the network had benefitted from this property over the years and what today’s kids expect from their cartoon shows.Even today, you can have a hearty laugh and be glued to the screen enjoying the love-hate riddled camaraderie between this lovable duo.Cartoon Network’s Tom and Jerry have been a spark in everyone’s lives since the 1940s.